Three Executives Join United Way's Leadership Team

Elbert Goode II, Alaina Pratt and Amy Weber bring impressive credentials to their roles.
May 4, 2023
Albert Goode II, Alaina Pratt, Amy Weber

CINCINNATI (May 5, 2023) — United Way of Greater Cincinnati has announced three additions to its leadership team.

  • Elbert Goode II has been appointed Chief Marketing Officer, overseeing brand, creative and communications. He brings more than two decades of strategic and creative marketing expertise for iconic brands and new-to-world startups. Goode, who grew up in Cincinnati's Mount Auburn neighborhood, holds an MBA from Ohio State University and a bachelor's degree in business administration from Kent State University.
  • Alaina Pratt has been appointed Chief Experience Officer, a newly created role that will leverage her expertise connecting operations and strategy to create excellent experiences for United Way stakeholders. She most recently was Senior Vice President of Operations for Empower Media Partners LLC. She has a strong knowledge of a diverse set of practical tools to support organizational processes and structures, employee training and internal communications. She is a Clemson University graduate.
  • Amy Weber, who has been with United Way for more than 10 years in positions of increasing responsibility, has been promoted to Chief Impact Officer. She helped develop United Way's new investment model – unveiled in 2022 – which funds community-driven efforts and partners working together to create solutions to entrenched, decades-old challenges. She also has led efforts to develop United Way's knowledge management and thought-leader initiatives. Weber holds a juris doctorate from Northern Kentucky University's Chase College of Law.



With its dedicated donors, staff and partners, United Way of Greater Cincinnati brings new voices and solutions to decades-old challenges so more families in our community thrive.

As the community catalyst, UWGC drives change through investments, influence and filling gaps in services to create lasting change for families today and for future generations.

UWGC does this by focusing on six investment portfolios: Housing First, NextGen Success, Equitable Economic Mobility, Improved Prevention/Stronger Communities, Ready Kids/Resilient Families and Responding to Community Needs.

Learn more about UWGC’s work underway in nine counties in Ohio, Kentucky and Indiana and how you can be part of our collective community impact at #LiveUnited

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