United Way of Greater Cincinnati reached its $50 million campaign goal in 2020 with the help of many dedicated people. The achievement was all the more remarkable given that it happened against the backdrop of a raging pandemic that led to dramatic increases in community needs. To recognize the efforts of all who played a part in the campaign’s success, an online celebration was held Jan. 21. About 225 people took part.
Guests were welcomed by campaign chairman David Taylor, chairman, president and CEO of Procter & Gamble. He spoke about inspiring aspects of the campaign, the power of United Way and the importance of the community’s commitment to help all families thrive.
Moira Weir, president and CEO of United Way of Greater Cincinnati, applauded all those who came together to support the community, including Engagement Leaders at companies that run corporate campaigns, as well as people at United Way, its partner agencies, nontraditional partners, and many other individuals. She thanked Taylor, the campaign cabinet, and the P&G team for building a strong foundation for the future.
Steven Shifman, board chairman of the United Way of Greater Cincinnati, thanked Weir; Taylor; Barbara Turner, board chair-elect/vice chair of UWGC; and the United Way board.
Other highlights of the celebration, which was sponsored by Delta Air Lines:
- Chandra Mathews-Smith, United Way of Greater Cincinnati’s Chief Community Engagement Officer, recognized Corporate Heroes — businesses that stood out for supporting their employees’ volunteer efforts: U.S. Bank, Ingage Partners, Michelman, Graydon, and EY. Shifman is president and CEO of Michelman.
Mathews-Smith also noted the success of the first-ever Faith Leaders Campaign.
- Tanya Cornejo, United Way of Greater Cincinnati’s Chief Philanthropy Officer, introduced 2020’s new corporate partners. She then announced the Tremendous 25 — businesses with the highest givers per capita. No. 1 on the list: Katz Teller.
Cornejo followed that by revealing the Top 25 businesses, based on corporate, employee and retiree donations. No. 1 on that list was The Procter & Gamble Co. The remainder of the Top 10: Fifth Third Bank, GE, Western & Southern Financial Group, Cincinnati Children’s Hospital Medical Center, First Financial Bank, Cincinnati Bell, Ohio National Financial Services, Greater American Insurance Group, and U.S. Bank.
- David Taylor introduced the chairman for the 2021 campaign: Steven J. Johnston, CEO of Cincinnati Financial Corporation. Johnston thanked Taylor, and said he looked forward to pouring his energy into the next campaign.
In closing remarks, Weir noted that people who participated in the campaign can expect to get information about volunteer and advocacy opportunities throughout 2021. And everyone will continue to see and hear about the powerful impact of Living United.
Full Event Video
The 2020 Campaign Celebration event was made possible thanks to a generous contribution by Delta Air Lines, Inc. We are thankful for their support!
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United Way virtually celebrates 2020 campaign milestone | Movers & Makers