Jada Landrum, HR Manager for Standard Textile, has served as the organization’s United Way Engagement Leader for many years. Despite being a seasoned veteran in executing Standard Textile’s annual United Way campaign, she was energized by United Way’s new Campaign JumpStart event to equip Engagement Leaders with tools and resources to launch, run and conclude a successful United Way campaign.
“It was really nice to see everyone come together to learn how we can best support United Way and our community,” said Landrum. “I thought the turnout was nice and really created momentum for the campaign. I’ve been doing this for a long time but there’s always ways to reenergize your campaign. I appreciate being together with those who run United Way campaigns and be able to pick their brains a bit, as well as supporting a great cause and something I believe in.”
On June 20, Standard Textile hosted United Way to hold its first of three Campaign JumpStart training events in 2018. Nearly 100 leaders from organizations all throughout Greater Cincinnati attended the session.
Kim Heiman, Managing Director at Standard Textile, and Co-Chair of the 2018 United Way Campaign along with her husband and Standard Textile president and CEO, Gary, welcomed and thanked attendees for their commitment to United Way and improving our community.
"We're thankful for each and every one of you in this room, and we hope you can inspire many people in your organization to get involved in helping our community," said Kim.
Attendees learned more about United Way’s work of uniting communities to change lives and its new family-centered approach to the work, which includes a group of 98 partner organizations working together on a new system of services that will help the whole family create stronger, faster change.
A panel discussion followed, which included Landrum representing Standard Textile, and United Way Engagement Leaders from the American Red Cross, Cincinnati Bell and The E.W. Scripps Company. A large portion of the discussion was centered around campaign best practices and things we know when running a campaign. Each panelist spoke to one of the following topics:
- Many people don’t have a clear understanding of why they should give to United Way.
- People don’t want to feel pressured to give.
- Leadership and influencers are critical for campaign growth and success.
- Having a campaign team & a clear goal makes your campaign more effective, efficient, and fun.
Elvia Price, a United Way Engagement Leader for the American Red Cross, provided one of the more illuminating moments of the day when talking about people not wanting to feel pressured to give, highlighting that an individual or family may never know when they might need the assistance of United Way services.
"Raise your hand if you have car insurance. Raise your hand if you have life insurance. Raise your hand if you pay for health benefits (a very large majority raised their hands for all three). Think of your donation to United Way as a piece of insurance in case you ever may need it," said Price.
Linda Wylie of Marathon Petroleum gained a lot of insights from the event and left excited to take back new ideas to take their campaign to the next level.
“We got a lot of great information to take back to the office to get our campaign going. We’re really fired up,” said Wylie. “We want to challenge ourselves over last year’s campaign and take it to the next level. This really got us charged to start heading that direction.”
The event concluded with a United Way fair for attendees to collect various materials, resources and activities for the campaign. Stations included: storytelling, campaign tools, volunteering, basics for first timers, fun and learning and more.
As a long-time United Way Engagement Leader, Landrum offered one tip to those who are new to running a United Way campaign.
“Create a village – it takes a village to get people committed and motivated,” said Landrum. “I believe my best asset is my team. I personally can’t motivate everyone, and it’s a lot easier when it comes from a coworker or peer that you’re more familiar with and really knowing that everyone is behind this. Getting more people involved is key to a successful campaign which will ultimately help our community.”
Interested in attending either of the two upcoming Campaign JumpStart events? Click below to register.
Friday, July 13 at Ohio National Financial Services
Friday, August 10 at United Way of Greater Cincinnati