United Way of Greater Cincinnati (UWGC) has named Tina MacVeigh as its new senior vice president & chief strategy officer. She will fill a strategic role for UWGC as a member of the executive and senior leadership teams and will develop and lead the internal and external strategy for the 6th largest United Way in the U.S.
The appointment is effective August 1 and follows an extensive national search involving more than 100 applicants and several rounds of interviews.
“Ms. MacVeigh will be critical in our work to create a community where everyone has the opportunity to thrive,” said Rob Reifsnyder, UWGC president. “She is a proven leader with decades of experience in leveraging the power of technology and innovation to drive major success. I am thrilled to have her on our team and our community is fortunate to have her in this important role.”
Prior to joining United Way, MacVeigh served as Vice President at CA Technologies, a multinational software company. Recognized as a leader in her field, MacVeigh has been a speaker at industry conferences and continues to collaborate with organizations looking to align business priorities while putting people first. Prior to her role at CA Technologies, MacVeigh held senior roles at Oracle and Siebel Systems in the areas of Global Business Operations, Professional Services and Education.
“This is an exciting opportunity for me to join such a fantastic organization with a strong legacy and a bright future,” MacVeigh said. “This role will enable us to engage with the community and collaborate across organizations to focus our efforts, align our priorities and collaboratively execute on a core strategy, driving measurable impact.”
MacVeigh is a Cincinnati native and a proud graduate of United Way’s BOLD (Board Orientation and Leadership Development) program, Cincinnati’s most comprehensive training program for prospective members of non-profit boards. She currently lends her talents to BOLD by serving as an active steering committee member, and invests in the community through her Greater Cincinnati Foundation donor advised fund which supports children and people impacted by poverty. MacVeigh was recognized as a 2016-17 North American MAKERS@ award winner for her work as an advocate for others. MAKERS@ recognizes and invests in innovative, groundbreaking female leaders.
MacVeigh lives in Clifton with her family and is a diehard Cincinnati Reds fan.