Recent News

August 13, 2015

United Way's Centennial Campaign

Spend your mid-morning break with United Way on August 26. Join us for the kickoff of United Way's Centennial campaign on Fountain Square in Downtown Cincinnati.


Kevin Kabat, vice chairman and CEO of Fifth Third Bancorp, is chairing this year’s campaign. He and his Campaign Cabinet have been hard at work for months, and are focused on leveraging the 100th anniversary and tradition to broaden the donor base, enhancing continuity between staff and volunteers, and expanding upon segmentation and promoting sustainability.

“I am honored to serve as United Way of Greater Cincinnati’s campaign chair in this historic centennial year,” said Kabat. “We have a unique platform to broaden awareness and support for the relevance of United Way in our community, and to reconnect people with the impact they have helped create over the past 100 years.”

100 Years of Community Impact

New Strategies in Our Centennial Year

“In this Centennial year campaign, we’re hoping to help companies, organizations and individuals that have been supporting United Way over the past 100 years to feel pride in what we’ve built together,” said Rob Reifsnyder, president, United Way of Greater Cincinnati. “We are the sixth-largest United Way in the 28th largest market in the country, raising more for community service than many larger communities. Our community has rallied around the Bold Goals moving forward. We should feel proud of what we’ve accomplished.”

Thus far, approximately 68 companies are working in pacesetter campaigns, with results for some of the top pacesetters to be announced at the August 26 kickoff. Kabat’s Fifth Third Bancorp employee campaign is well underway and nearing their goal target. Other notable companies that have also kicked off their campaigns are Western & Southern Financial Group (a UWGC Centennial-year sponsor), AK Steel and American Financial Group.

United Way’s New Business Development team has been proactive in developing strategies and concepts to identify new prospects to engage with United Way’s work in the community, with the overall goal being to build long-term sustainable relationships with United Way. United Way LINC (Lead. Impact. Network. Change.), a young professional group for people age 22-30, has been utilized in an attempt to engage new millennial donors.

In an effort to both leverage the 100th anniversary and build sustainability, a new major giving group known as the Centennial Society was created for leadership gifts of over $25,000. Beginning with 60 members, the Centennial Society already has eight new members for 2015. The society is chaired by Steve and Julia Schifman. 

Success of the Centennial campaign is pivotal to starting the next 100 years with a strong record of growth that will provide a foundation for achieving the Bold Goals and further United Way’s legacy for the next century, according to Reifsnyder.

“We have built a legacy of caring for community that we hope will continue long into the future.” 


The community is invited to join United Way and Fifth Third Bancorp at United Way's Campaign Kick Off on Fountain Square on Wednesday, August 26 from 11:30AM – 1PM.