United, We Can

Building a strong community where all people can thrive depends on your generous support.


January 8, 2021

Dear United Way friends,

“It is your reaction to adversity, not the adversity itself, that determines how your life’s story will develop.”

I don’t remember where I first heard it or who first quoted it to me, but those words resonate and I often repeated them throughout my career in child welfare, especially to young foster children whose lives were turned upside down through no fault of their own.

Now, after 100 days as the president and CEO of United Way of Greater Cincinnati, I find that quote running through my head on a near daily basis.

COVID-19 turned our world upside down. My 90-day ramp-up plan went out the window before I even started, which I did a week early because of the pandemic.

Adversity gave me great insight into what United Way means to this community. Many – from the influential businessperson who touts our value to his or her employees to the parent facing homelessness because of COVID – thanked me for United Way immediately responding to the great need in our community.

But it is me who should give thanks -- to a great Board led by Steve Shifman and Barbara Turner; to a tremendous staff; and, most importantly, to you. None of this is possible without you. 


Moira Weir

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