Ted Torbeck, president and chief executive officer of Cincinnati Bell, will chair United Way of Greater Cincinnati’s 2016 fundraising campaign.
Torbeck, a Cincinnati native and United Way Board member, said he has been inspired by United Way’s innovative approach to improving lives in Greater Cincinnati through the Bold Goals for Our Region in Education, Income and Health.
The Bold Goals, introduced in 2011, include regional targets for kindergarten readiness; gainful employment; and access to high-quality health care by the year 2020.
“United Way is excited to have Ted Torbeck leading this year’s campaign. Ted has a strong commitment to improving our community,” said Rob Reifsnyder, UWGC president.
“As soon as the 2015 campaign ended, Ted began reaching out to individual donors and others to share his thoughts about the importance of United Way’s focus on education, income and health, especially as it relates to eradicating child poverty,” he said. “Ted has put together a great leadership team to build on last year’s successful $62 million campaign and bring more resources to the work of changing people’s lives.”
Committed to results
Torbeck said the fundraising campaign’s marketing and outreach efforts will largely focus on United Way’s commitment to fund only those organizations that demonstrate successful track records in the areas of education, income and health.
“I’m so impressed with the rigorous, disciplined approach our United Way leaders take in funding their partners,” Torbeck said. “And the great news is there are so many organizations across Greater Cincinnati doing a tremendous job in moving us toward meeting the Bold Goals.”
Torbeck said he will also stress the collective power that comes when Greater Cincinnati companies and individuals pool their capital. That message has resonated with employees at Cincinnati Bell, which has doubled its contributions over the past five years to the annual United Way campaign.
A culture of giving back
Cincinnati Bell gave $772,105 to the 2015 campaign, which raised $62 million. Company employees also donate hundreds of volunteer hours every year at United Way-supported organizations.
“Giving back is central to Cincinnati Bell’s culture. We are proud to be leading this campaign that makes such a critical difference for our neighbors and communities,” Torbeck said.
This year’s United Way campaign goal will be announced at the official kickoff, scheduled for noon on Aug. 24 at Fountain Square.