Recent News

September 29, 2015

Seven Companies Participating in "Step Up, Cincinnati" Walking Challenge to Benefit United Way

Seven Greater Cincinnati companies have pledged $10,000 a piece to compete in a walking challenge to benefit United Way’s Collective Impact on Heath initiative. 


“Step Up, Cincinnati” began on Wednesday, September 23, and will run through Friday, October 23. The company with the highest average number of steps per person over the 30-day period will win the challenge. $70,000 will be donated to United Way on the winning company’s behalf. 

“The Collective Impact on Health initiative, along with United Way’s Bold Goals for Our Region, are working to ensure that individuals and families will have the means, opportunity and motivation to make choices that lead to healthier lives,” said Maureen Balent, vice president, director of benefits, Fifth Third Bank. “The ‘Step Up, Cincinnati’ corporate walking challenge is the perfect way to motivate employees of some of our region’s largest companies to take steps towards healthy living while enjoying some friendly competition. Fifth Third is committed to our employees’ wellness and that of the Cincinnati community, and we’re proud to be a part of this initiative.”


The companies

AK Steel

Ethicon, Inc.

Fifth Third Bank

GE Aviation


Toyota Motor Engineering & Manufacturing North America, Inc.

TriHealth, Inc.


 A New way to engage collectively

“United Way is excited to be engaging with companies and donors in a new way -- focusing on living healthier lives as individuals and as a community,” said Sally Aiken, director, relationship management team, United Way of Greater Cincinnati.

"Step Up, Cincinnati" presents a new and unique opportunity for companies to engage collectively, with the intention to become an annual challenge during the campaign timeframe.

United Way will also be incorporating a walking/steps challenge into their #2020Challenge initiative for the week of October 12. 

The winner of “Step Up, Cincinnati” will be announced on Monday, October 26.