Recent News

October 22, 2014

United Way projects campaign shortfall, asks community to rally with support

With less than 10 days to go, United Way of Greater Cincinnati anticipates a campaign result that falls short of last year’s $61.7 million and is reaching out to ask the community to rally with support.

“We’re heartened with the support we’re receiving, but our projections suggest we’re challenged to reach and surpass last year’s $61.7 million total,” says United Way campaign chair James L. Wainscott, chairman, president and CEO of AK Steel. “For those who haven’t made a decision or a donation yet, individually or through your workplace campaign, we’re reaching out to tell you how important your contribution is.

"Be it $5 or $500, every contribution is important."

"If your workplace doesn’t have a United Way campaign, you can still give support through United Way’s website. Make a one-time donation or easily set up a monthly recurring gift.”

“Thousands of individuals and families served through United Way partner programs and initiatives across the 10 counties we serve rely on our annual campaign to support vital community services,” says Robert C. Reifsnyder, UWGC president. “Our community has made tremendous progress in providing quality starts for young children and increasing family financial stability. We’re proud of the gains that have been made, but we need everyone’s help to ensure we can sustain such gains.”

Some of those gains include:

Falling short of last year’s total will mean cutting investments to a variety of vital community services that are critical to individuals and families through the region.

“There are hundreds of highly-successful campaigns already conducted or underway across the region. That said, this year’s campaign is proving to be every bit as challenging as we had anticipated from the start when we set our aspirational goal,” Wainscott says. “The numbers are not where we want them to be, but every campaign has its challenges and we’re no different.  We’re heading into the final days with much work to be done.”

“We live in a wonderful community where people, companies, foundations, and organizations have a way of coming together to help when help is need,” Reifsnyder says. “With your support, we can keep focused on achieving Bold Goals in education, income and health, creating lasting change and improving the lives of people throughout our region.”

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The campaign ends October 30 with a finale event at the Duke Energy Center. Register to attend today!



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